Fragrance in the city air

BANGALORE: If your mind is vulnerable to fragrance, get ready to have your mind conquered on January 20. The city will see its first Festival of Fragrance, featuring unique incense sticks, per

Published: 18th January 2012 02:47 AM  |   Last Updated: 16th May 2012 06:16 PM   |  A+A-

BANGALORE: If your mind is vulnerable to fragrance, get ready to have your mind conquered on January 20. The city will see its first Festival of Fragrance, featuring unique incense sticks, perfumes and air fresheners among other fragrance products.

“The incense sticks industry mainly covers the export front. So, the local retail market is devoid of their products. There are many local manufacturers whose products are superior to the ones commonly available in stores. This exhibition is a platform for such products,” said Sreesh R Babu, founder, Prakruthi Arts, which is organising the exhibition.

“Most incense manufacturers are happy with their products being exported. Thanks to this attitude, the local retail market is ignored,” said Sreesh. As most incense manufacturers follow the business-to-business model, this exhibition will change it to business-to-consumer model. “I want to help the local manufacturers sell directly to the consumers, giving the latter choices for a selection of fragrance products,” he said.

Sreesh conceived the idea after he visited local manufacturers and saw their products. “The current system is largely unorganised. Wholesale dealers do not provide samples for incense sticks. Hence, a customer is wary when buying local products. He is unsure about its quality, thus preferring the big names (brands),” he said, adding that the exhibition already has 18 stalls registered.

The three-day Festival of Fragrance 2012 kicks off from January 20 at The Institute of Engineers. Stalls will be allotted on a first-come-first-served basis. For more details, contact Prakruthi Ads at 23345534/9886754946.

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