Hard Rock, in a partnership with online music services company ReverbNation, hosted an open registration for bands wishing to participate in the global battle from January 6 to 17.
“Hard Rock believes it is critical to support emerging artists and discover new musical talent through the Hard Rock Rising program. We are confident our partnership with ReverbNation will help us secure world-class talent that we can showcase to the international music community at this year’s Hard Rock Calling festival, ” said John Galloway, Vice President and Chief Marketing Officer for Hard Rock International.
“Hard Rock is a worldwide icon of music, the perfect brand to provide this opportunity to deserving artists. From day one here at Reverb, we’ve been all about the artist and opportunities like Hard Rock Rising extend that mission exponentially,” added Mike Doernberg, ReverbNation CEO
Hard Rock Cafe locations around the world will host a series of live competitions featuring local bands that have been chosen. One winner will be selected from each location by the other participating bands. These local winners will be narrowed down to the top ten bands worldwide via fan voting on participating Hard Rock Facebook fan pages. Finally a panel of celebrity judges and music industry professionals will select the top three winners.
The first place winner will be flown to London for the ultimate rock star treatment, including a spot on the bill at Hard Rock Calling 2012. Second and third prize winners will receive $5,000 and $2,500, respectively, in ReverbNation Promote It credits. This will also give one local band from this international competition the chance of a lifetime — to be on the bill with Bruce Springsteen and the E Street Band at one of the world’s most-anticipated
For further information on the 2012 artist lineup and ticket details, visit www.hardrockcalling.co.uk.