BANGALORE: A bridal couture store in the city with a wide range of wedding wardrobe options, Tamanna retails over fifty of India’s leading young designers as well as their in-store collection of clothes for every marriage ceremony. Lokesh Pandya, Director of Tamanna speaks to Vyas Sivanand about his collection, the demand and his expansion plans.
Tamanna is almost 25 years old. What sets it apart from others?
The first Tamanna store came up on Dispensary road in 1987, which I started with my wife, Dhanya Pandya. From the beginning, we have ensured that the collection which we have at our store is exclusive and not available in any other store.
We source the fabric from Benaras, Lucknow, Dubai and Milan. These fabrics are then given to our designers who design exclusively according to our requirements.
What is the collection on offer at your stores?
The Tamanna collection features options for mehendi, sangeet and bridal ceremonies with Swarovski, Zardozi and other intricate embroideries. We offer traditional saris and ghagras to the modern cocktail collections. We have recently introduced well-fitted ready made designer blouses also.
The grooms collection include suits, bandhgalas and sherwanis.
Who are your designers?
Our designers include Gourav Chabra, Shashank Devsarey, Mohit Kapoor, Sulakshana and Style Guru brand.
What is your price range?
The price range for grooms is between Rs 15,000 to Rs 2 lakhs while for the bride, it is between Rs 12,000 to Rs 2.5 lakhs.
Are you planning to expand with more stores?
We are opening another showroom at Orion Mall, Rajajinagar, which will be our third store.
We have plans to open more stores in Jayanagar, JP Nagar, Koramangala and Whitefield.
We might also look at other cities like Cochin, Chennai and Hyderabad.
Even the tier-II and tier-III cities are showing potential, but all these plans will materialise only after 2015-16.
Are you looking at franchisees?
If somebody is enthusiastic about taking up a franchise route for our store and is willing to invest, then we are also open to explore the option.
What is your promotional strategy?
We organise fashion shows once in every three months. Our fashion choreographer is Prasad Bidappa and we have got great reviews and responses to our shows.
It is a good promotional activity. But our main USP is the display at the store which changes every week.
As and when we get new stocks, we ensure that the display is updated and it has definitely been able to get customers.
Demand must have changed over the years. What is in vogue?
There used to be good demand for artificial georgette, artificial satin, etc. Many fabrics have come and gone in these few years.
Today, the demand is more for nets, chanderi silk, pure chiffon and pure georgette. Benarasi fabric as an add-on is also in great demand.