From traditional to contemporary

It is the season of cottons, mangoes, icecreams and coolers to beat the heat. To toast the summer, Ekru brings in its latest ‘Spring Summer 2012 Collection’— a collection with an elabora

Published: 26th March 2012 03:51 AM  |   Last Updated: 16th May 2012 09:44 PM   |  A+A-

It is the season of cottons, mangoes, icecreams and coolers to beat the heat.

To toast the summer, Ekru brings in its latest ‘Spring Summer 2012 Collection’— a collection with an elaborate play of drapes and layers, fabricated i n c h i f f o n , georgette, linen, net and mulmul.

Interesting textures and monochromatic thread work come together in a melange of three colour stories — off-white, bright neon colours and subtle pastels with the occasional splashes of prints and striking silver hints.

Away from the gloss of plastic adornments, ostentatious ornamentation, picking up elements from nature and exploring them in terms of colour fabrics and surface treatments, the range exudes a sense of serene tranquility and simple sophistication, balanced with an urban appeal.

Add a chic floral touch to your ensemble and living spaces with these printed and embroidered patterns inspired by nature herself.

Founded in 1996 by Ruchira Kandhari and Ekta Jaipuria, Ekru is a label synonymous with classic designs and understated elegance.

The brand philosophy is simple, wearable and refined outfits for the women of today keeping a balance between contemporary fashion and traditional India.

The duo who were well equipped with the technical know-how of the weaves started off with small and minor exhibition in the metros across the country.

Today, less than a decade into the business they have carved a niche for themselves.

Adding to that, the lasses don’t just design garments, they do it with a panache and a heart of gold.

Ruchira and Ekta are also aggressive advocates of organic clothing.

They are hardcore into promoting eco-friendly clothes and aparells.

Speaking about their new collection for the season, Ruchira says, “This collection is all about going back to the very roots of creation and nature.

It is for the woman of today - confident, selfsustained and realistic.

She is someone who is not afraid to let and set her spirits free.

She is someone who is comfortable in her own skin and is mesmerised by nature and her beauty.” The range includes asymertrical dresses with intriguing drapes that can be either worn alone or teamed up with churidhars or skinny jeans.

One can also find a few ensembles from the Wills India Fashion Week, Spring Summer 2012 displayed at Collage.

Barring these, the duo are also showcasing Indian and ethnic wear with anarkali kurtas in soft pastel shades and off-whites.

If sarees was what you had in mind, you are in for a pleasant suprise.

The duo have designed a special collection of party wear sarees in net with intricately embroidered blouses.

The blouses are ready to wear and are available at Collage

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