‘We are pioneers in the mobile industry’

BANGALORE: TELiBrahma is company which has worked with governments to deliver mobile based solutions. Currently, 650 traffic officers in the Bangalore Traffic police are using its soluti

Published: 28th March 2012 04:15 AM  |   Last Updated: 16th May 2012 09:47 PM   |  A+A-


BANGALORE: TELiBrahma is company which has worked with governments to deliver mobile based solutions.

Currently, 650 traffic officers in the Bangalore Traffic police are using its solution to track & penalise offenders and the same solution is getting deployed in Kerala.

Ravi B R, Co-founder and Technical Director, TELiBrahma speaks to Vyas Sivanand about his company and the features that make his company stand apart.

What are the unique features of your products - BluFi and intARact?

intARact is a vertical visual search engine.

Usually delivered as an augmented reality platform, intARct delivers multitude of brand engagements on users mobile.

For example, users capture movie posters to get synopsis, view the trailers and purchase a ticket; consumers can capture a brand logo to get 3d overlays, videos and social media connects.

BluFi is a Mobile-based Digital Engagement Platform deployed across 1500+ retail and restaurant chains, transit locations, and movie theaters across India.

TELiBrahma has partnered with major retail chains and transit stations such as Cafe Coffee Day, Barista, Shopper Stop, Spar hypermarket, Spencer’s, Railtel @ Bangalore and major shopping malls.

What else is in the pipeline?

Buzz, a recently launched engagement platform on BluFi network delivers consumer centric, retail centric, and commercial centric services on the platform.

Consumers can use Buzz to interact with the fellow consumers at the location, get unique deals based on the visits to the retail locations, and buy products, applications, and other content using Buzz.

In addition, Buzz provides multitude of channels which provides compelling engagements to the consumers.

User can rate every engagement on the Buzz and connect to any internet based social media platform posting their likes and dislikes.

Additional features and tools based on intARact is in pipeline which will enhance the contextual search and the engagements delivered to the consumers.

Innovation using mobile technology is rampant across the world.

With two of your products, where according to you do you stand in terms of the innovation quotient? TELiBrahma has always been a pioneer in the mobile industry.

When content delivery was always tied with the operators, TELiBrahma innovated with BluFi using Bluetooth and WiFi based network to avoid the clutter and providing direct engagements to the consumers.

The service is unique as the content can be streamed on per location basis compared to any other application or medium.

In addition, more than 1000+ variants of mobile phones are supported using this platform.

intARact is the first product based augmented reality platform out of India.

Many innovative algorithms have been developed and optimised to make the visual search engine recognise the smallest of the logos, dynamic environment such as TV Logos, and text.

TELiBrahma has filed for more than 40+ patents in recent years

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