Celebrating the tradition of India

A peek into Sandhya Mendonca’s newly launched coffee table book Best Of India

Published: 16th October 2012 11:30 AM  |   Last Updated: 16th October 2012 11:30 AM   |  A+A-


A bunch of book enthusiasts gathered in a popular book store in the city to take the international BEST OF series forward. Best Of India, an International Business atlas and coffee table book, edited by journalist Sandhya Mendonca was launched recently. With an aesthetic blend of beautiful photographs and cogent text, the book celebrates the rich tradition of our country.

This elegant copper embossed coffee table book highlights the cultural and economic dynamism of India.

Ashok Soota, CEO, Happiest Minds Technologies released the book and the guests of honour were S G Vasudev, Prasad Bidapa and Prathibha Prahlad.

Speaking at the occasion Sandhya Mendonca said, “The book examines the various qualities that contribute to the success of homegrown Indian companies, visionary leadership, focus on innovation, knowledge-driven systems, agility, value for people, customers and partner’s customers.

It also celebrates the success of sustainable companies and business models and looks to offer inspiration through the individual philosophies that power their growth.”

After the book was launched the mike was passed around and beautiful thoughts were expressed by the guests. “The Best of India book is like a breath of fresh air. In an age of cynicism in which we are bombarded with so much negativity, it is a pleasant change to have a publication which focuses on positivity and success stories,” said Ashok Soota.

Prasad Bidapa, fashion designer said, “Sandhya has done a wonderful job. This is a book we would put in a time capsule and tell our children about it. In this book she has captured the essence of India. In fact, the book celebrates Indian tradition.”



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