A total of 2,880 sq ft of space is awaiting approval for displaying signages and digital advertisements on the Bangalore metro pillars and piers from MG Road to Baiyappanahalli station.
With this the BBMP is expected to earn a revenue of over Rs 60 crore.
The Bangalore Metro Rail Corporation Limited (BMRCL) had recently invited tenders for advertisements on its pillars and piers which finally went to Prakash Arts Private Limited.
As of now, the hoardings display only the contact details of the advertising firm.
Sangappa, in charge of advertisements at BBMP says, “Till now the BBMP commissioner has not given the permission for the same. In a week or so, we will look into the files.” He further added, “The BMRCL had floated the tender and the amount belongs to BMRCL.
However, the parties have to pay the advertisement tax to BBMP which again will differ depending on the type of hoardings. Through this BBMP can earn a good revenue. We are considering the proposal of advertisements of cable networks as well.”
On the other hand, Chavan from BMRCL said, “It does not matter where the fund goes, after all, BMRCL is also a wing of BBMP. It will indirectly benefit all and our main motive was to avoid the illegal posters on the pillars.”