From steel to beverages and from supercomputers to automobiles, Tata companies have set new standards of excellence over the past two decades in the country’s industrial sector.
Tata Log (Log = record keeping device and Log in Hindi = people) presents eight riveting and untold stories about the strategic and operational challenges that Tata companies have faced and the forward thinking and determination that have raised the brand to new heights.
As the title suggests, this work is a record of Tata group’s inspiring journey towards success as well as about its enterprising people.
Among the engaging and inspiring stories told in this book are those of Tata Indica, the first Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq which has transformed one of India’s largest industries; and Tata Finance, which underwent several trials and tribulations, yet demonstrated the principles which Tata company stands for.
There is also an interesting chapter about the story of the first-ever acquisition of an iconic global brand by an Indian company - Tetley.
All these stories belong to the period after 1992 when the Indian economy began walking on the road to liberalization.
Written by Harish Bhat, Managing Director of Tata Global Beverages Ltd, Tata Log reveals the DNA of every Tata enterprise - a combination of the virtues of being pioneering, purposive, principled and ‘not perfect’, along with tremendous human effort.
It strings together a number of anecdotes and conversations beautifully and presents them in a direct narrative form.
This is not a hagiography, but explains why Tatas have endured for over 150 years in India and reinforces their belief that Indian consumer opportunity was the source of their courage.
It is not because they did not commit any mistakes, but their errors led to discovery.