Kannada Actor Roped in for Dengue Campaign

BBMP has roped in Kannada movie star V Ravichandran to spread awareness about dengue and chikungunya.

Published: 12th August 2015 01:19 AM  |   Last Updated: 12th August 2015 01:19 AM   |  A+A-

QUEEN’S ROAD: Bruhat Bangalore Mahanagara Palike has roped in Kannada movie star V Ravichandran to spread awareness about dengue and chikungunya.

Actor.jpgOn July 30, Commissioner G Kumar Naik, health inspectors and public relations officer Shivasharanappa Khandre visited the star at his residence in Rajajinagar to discuss the campaign.

“People connect with Ravichandran. He does films, a dance reality show and is on a radio programme,” said Khandre. “His reach is wide.”

The BBMP has been spreading awareness about these two viral infections through print advertisements. However, roping in a celebrity will help appeal to common people, officials say.

Actor1.jpgTV spots of under a minute and jingles with the actor cautioning the public about these diseases are now ready. “We will first release them in various cinema halls, and then on radio and TV channels. We are also discussing the possibilities in print media,” he said.

The TV spot opens with Ravichandran killing a mosquito. He goes on to talk about the importance of keeping one’s surroundings clean and making sure there is no stagnant water around. The dreaded Aedes mosquito, through which the dengue virus spreads, breeds in fresh water. After the elections, new activities are likely to be introduced, the official said. “After August 22, the election hoardings will be taken down, and we will put up those from our campaign.”


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp