CHENNAI: Great Lakes Institute of Management organised the Eighth NASMEI (North American Society for Marketing Education in India) annual conference by the Kotler Srinivasan Center for Research in Marketing on December 26 & 27, 2014, followed by the Ninth Yale International Conference at its Chennai campus.
Research papers and proposals by professors and doctoral students from leading schools in the USA, India, Australia, New Zealand, Singapore, Switzerland, France and Hong Kong were presented at the conference. The conference aims to prepare business managers from the industry with knowledge of marketing and emerging changes.
“In the first 10 years Great Lakes focused on knowledge distribution. Focus for the next 10 years will be on the creation of knowledge,” said Bala V Balachandran, Founder, Dean and Chairman, Great Lakes Institute of Management. He inaugurated the NASMEI conference in the presence of the keynote speaker Professor Raj Sethuraman, Professor and Chair of Marketing, Edwin L Cox School of Business, Southern Methodist University.
The Eighth NASMEI conference had presentations on the emerging trends in marketing in various industries and across countries, such as consumer s, market research, Internet marketing and social media marketing. The Yale-Great Lakes Conference sought to promote, facilitate and advance India-centric management related research, with speakers presenting research papers in all areas of business and management. PhD programmes at Great Lakes in the near future in collaboration with renowned foreign universities was also announced.