One website to shop them all

Published: 25th August 2016 04:39 AM  |   Last Updated: 25th August 2016 04:39 AM   |  A+A-

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BENGALURU: Shopping online can get tedious especially with the number of ecommerce sites available.

So how does one go about a book? Log on to one site, check prices, then to another and then the third and so on, but what if you could compare the prices by logging on to just one site? Make acquaintance with GrabShack, a search engine for finding and comparing the best prices on products over 100 online stores.

One.jpg“The idea of GrabShack occured to us a year and a half back when we discovered how hundreds of e-commerce sites in India give out deep discounts on their offers almost every other day. We knew how a search engine would make users save both time and money in checking out these offers which is when we got down to story boarding how to make this work for us. It took us over 18 months to work out all the issues and solve the problem in a way which makes it a breeze for any and every user to find the best available offer on any product,” said Robin Srivastava, co-founder of GrabShack, a NIT Calicut (Kerala) alumni. He along with Harsh Rajat started the company. Both of them hail from Allahabad, UP and the startup is based in Mumbai.

GrabShack claims users have saved `33 lakh by using 1,400 coupons through the website.

The startup offers the ability to search for the best price of every product available on Indian e-commerce online. GrabShack looks into all the e-commerce websites and fetches the pricing data.

The startup uses its own semantics engine to relate the user and the product they want from different websites. The engine goes on these websites and uses Artificial Intelligence to interpret and understands the results. It does so by creating more than 500 relevant points about that product based on it’s learning from users, Twitter and Facebook trends. It then leverages those points to provide the best matching results of what the customer is looking for along with the cheapest price he/she can find online. It can also search for offer coupons.

“When we were in last phase of GrabShack, we spent a week away from family. It was sort of like reliving the college days. The first break was when we opened the service for our friends and family and asked for their feedback which came out to be hugely positive. But I think the real first break was when we opened the service for fellow Reddittors for a couple of days. The feedback and the passion they had to check our product is what got us to make our product better and ready for the world,” Srivastava recalls of his GrabShack journey. Harsh started his first company Digital Poke along with friends in 2011. He also co-founded 3 Magic Shots in 2012 along with Robin Srivastava, a promotion and marketing company. Robin was part of some of the startups in the US as well.

“Solving people’s problem is what inspired us to start the company. We believe the only way forward is to create something that either saves time or money. We will expand our service to apps. Once that is done, we will look into expanding to other countries as well,” Harsh details ambitions.

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