BENGALURU: T-shirts have evolved from being just another clothing wear to making a statement on the person that you are. It declares everything from the band you like to your take on politics and the world in general.
Nitish Jha, the marketing and customer executive of a t-shirt personalising startup, SwaGGers, saiys, “We believe people want to showcase their talent and capacity and this platform is for them.” A look at a few t-shirt trends.
Keep Running
Running, of late, has been quite the fitness trend, and we definitely thank Milind Soman for making it look so stylish. Amit Arvind, the founder of iLogo, an online t-shirt printing company says, “We are seeing an upswing in running as an activity. Since big brands are quite expensive, we are seeing a great demand for our dri-fit sports t-shirts with personalization and designs for running.” Some people ask for something as simple as just their names with an ‘I love Running’ tagline while others who are more of marathon-lovers and ask for funny statements which reflect on the importance of running in their lives.
Peek-a-boo!
This is for all the mums-to-be out there. The stores have got something special for you! Peek-a-boo tees are not only creative but immensely adorable. These tees are inspired by this wonderful game except, in here, we have the babies peeking out. Amit Arvind from iLogo mentions peek-a-boo tees are gaining popularity with speed, of late. This can be your way of celebrating your pregnancy.
I’m The Legend
Who said you need to be famous to be a legend? Today, all you need is a t-shirt! Lines like ‘Legends are Born in November’ are only furthering the pride. Dhiraj Agarwal, the co-founder of Campus Sutra, a youth-centered t-shirt company says, “You can’t say the same thing to ten different people. That’s where you make t-shirts your medium of communication.”You stand out in the crowd and you also let everyone know about your birth month.
Neon is Your New Color
We all have a favourite color, but there is one colour that shouts PARTY in every sense- Neon! Teeshood, an online t-shirt customising company, says neon prints is on the top of their customers’ demand list. Neon makes something as simple as a cartoon look amazing, and what more could you ask for when you’re getting PARTY LOVER written all over you?