Get clicking and the tailors will come knocking at your door

Tech-Tailor is an on-demand tailoring website, technicians visit customers’ home to take measurements

Published: 16th November 2016 10:26 PM  |   Last Updated: 17th November 2016 02:53 AM   |  A+A-

Express News Service

BENGALURU: While going to a store in a mall, trying out dresses sounds a usual scene, how often have you wondered if only the dress had a more flattering waistline in the dressing room?
But then the thought of going to the tailor, explaining him or her how to stitch a fabric material sounds like such a pain that you just settle for the dress that fits, but not as flattering as a customised one would.

Well what if we told you could get one stitched without having to visit a tailor?
Tech-Tailor is one such platform that gives you an option to get your clothes stitched at your convinience from your home. The startup was  incubated at NSRCEL, at IIMB.
Premjeet Singh, founder and director, explains, “Tech-Tailor is an on-demand tailoring model. Our technicians visit customers’ home. They may or may not have a style idea. They can take the help of our website or technicians or upload their own style picture on the website.”

Customers can use their own fabric and select from the options by the startup. Once the stitching is done at their partner workshops, the orders are processed within 72 hours of placement. If the customer likes the product, he or she can pay on delivery.

The startup was established in June 2015. Premjeet Singh founded it with Ganesh Subramaniam, who is the chief advisor. The challenges they faced were a plenty. “First challenge was validation of the business idea. We had to ask ourselves questions like why do people choose to get clothes stitched from tailor? Why is there a lack of professionalism in tailoring? What is that one thing that any customer would like to change in current tailoring scenario? Are there customers who will pay for our service? How different can we be to the existing tailors? With these questions we went on a short survey on streets of Bengaluru. The realisation was enriching. Customers we interviewed wanted to directly order with us and try our service. We started our service without building any technology platform and just started serving our customers,” says Premjeet.
Finding a technology platform was also not easy. “Most of them were more bent on ‘how much will they get’ rather than ‘how well they can contribute’,” he says.

Their technicians do carry fabric catalogues but for gents clothing as women’s clothing and choices are endless, they do not carry any fabric options for them at the moment.
They currently have five tailor technicians with over five years of experience in handling their own workshops.

While many prefer to shop physically, “Not everyone fits into ready-made wear,” says Premjeet. “One size does not fit all. Even today retail market serves only 10 per cent of customer’s requirements. There are more people tailoring than one can think. General perception is that you can buy the cloth of your own choice at a lower price and tailor them the way you want. Also occasional wear is mostly tailored,” he says.
Their main offering in men’s wear is suits, jackets, blazers and formal wear and in women they have all kinds of ethnic and formal wear.
One can visit their website to place the

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