Cashing on a crisis: Startup offers 'people for hire' services

A startup is offering 'people for hire' services who will take your place in a long bank or ATM queue for an hourly charge.

Published: 22nd November 2016 06:04 PM  |   Last Updated: 22nd November 2016 06:04 PM   |  A+A-


People wait in a queue outside an ATM kiosk to withdraw new currency notes. (EPS)

Express News Service

BENGALURU: Cashing on a need arising out of demonetisation, a startup is offering 'people for hire' services who will take your place in a long bank or ATM queue for an hourly charge. is the name of the Noida-based venture started by Satjeet Singh Bedi, an entrepreneur. Started in Jan, the startup was originally meant to provide helpers on demand for daily chores such as cleaning, grocery shopping etc.

Speaking to Express over phone from Noida, Satjeet said: "During various occasion such as parties, vacations there is always a need for someone who can do chores and small work. The original concept was therefore to fill this gap."  

The idea to use people on hire to stand in bank and ATM queues came to Satjeet when he had a personal experience of difficulty. "My mother was in the hospital and I could not possibly stand in a queue and look after her at the same time. I sent one of my helpers to get the cash. I then occurred to me that such services could be provided for others as well," added Satjeet.

Presently the service is offered only in Delhi, Haryana and UP with charges ranging from Rs 90 per hour to Rs 550 for 8 hours. You can hire one to a maximum of eight people at one time. Satjeet also said that service could be expanded to other regions. "Presently we would like to concentrate on the quality of the service. However we are open to starting in other cities," he said. 

An all out supporter of demonetisation, Satjeet said that he hopes that the service can ease the situation while also providing employment.

Professor Mukesh Hegde, mentor at the N S Raghavan Centre for Entrepreneurial Learning, Indian Institute of Management, Bangalore said that the venture was making the best use of the present situation although he did not seem positive about its longevity.

"I do not think this will last beyond two months. They are however trying to make the best use of the opportunity," he said. He further said that online payment ventures and tech-based startups will be there for the long haul.

Stay up to date on all the latest Bengaluru news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp