The boss ladies

City Express catches up with women entrepreneurs as they open up about their startup journeys

Published: 08th March 2017 11:21 PM  |   Last Updated: 09th March 2017 06:24 AM   |  A+A-

Express News Service

BENGALURU: The startup capital of the country is bursting in the seams with ideas for new business ventures. Sadly, women still make up a small percentage of startups as founders or in higher roles whether in the country or outside. A NASSCOM survey recently revealed that only 9 per cent of the startups in the country are founded by women. City Express highlights some very new and budding ventures started by women in the city.

Deepa Kamath (left) with Dhanya Sreekumar 

Campus Time
There are thousands of colleges out there, but dissemination of information within each still rely on technology that is dated. Notice boards and individual emails are still used.  Providing a solution is Campus Time, which according to its founder, Amrutha Desai aims to provide seamless and easy connectivity between the college and its students by creating “a social network of colleges”. Be it announcements, events, placements, internships any message can be posted in the network says this engineer from MS Ramaiah Institute of Technology. The technology, launched only two months back, is in the angel funding stage. “As of now we have around 15 colleges in our rolls and hope to expand further,” she says. Amruta also did a course in Women Entrepreneurship from IIM Bangalore and has been a part of another ed-tech startup previously.   

Option 3
Payali Ghosh worked in Infosys till 2007 and is the founder of a software tech startup called Option 3 that has come out with two popular products. “Jiffy is a robotic process automation care of lower level software functions and test automation software. The other is a visual analytics product called Docube,” she says. Payali started her company in 2012 and boasts of a number of MNCs as her clients. “I never had any problems that regular startups faced with regard to funding. We have been self-funded since the very beginning,” she says.

While we turn to allopathy to treat most of our health ailments, there are a number of alternatives in the form of energy based healing such as reiki, therapeutic yoga according to Deepti Arora, founder, HealthClinic that started a year back. Deepa herself is trained in neuro-linguistic programming or NLP. “Treatment for an ailment such as thyroid disorders are different for different people but allopathy gives one treatment for all. We offer customised plans based on consultations with a patient,” she says. Besides India, HealClinic’s client base also extends to USA, Canada, Australia to name a few and it presently caters to 50 clients. The startup is also self-financed and has bootstrapped its resources. “We aim to be the one-stop shop for alternative healthcare,” she says.
When Dhanya Sreekumar, gave birth to her first child in 2015, she experienced great difficulty in finding reliable sources of information on baby products such as toys, rockers and services like finding nannies, doctors. She realised that there were a number of mothers who felt the same. Thus with a friend, Deepa Kamath, she started Mommypower, a review platform for ‘all things related to babies’ by mothers. Both ladies were working for tech firms prior. “Who better to tell you what is good and not good for babies that moms themselves,” she says.      

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