Big picture: Rs 200 cap on movie tickets

This has come as a welcome move for urban residents who otherwise have to shell out Rs 250 to Rs 400 for a ticket.

Published: 16th March 2017 02:06 AM  |   Last Updated: 16th March 2017 06:53 AM   |  A+A-

The state government has made screening of Kannada, regional films in one screen at all multiplexes during prime time mandatory | pushkar v

By Express News Service

BENGALURU: Cinephiles across the state had something to cheer about on Wednesday when the state announced that prices of movie tickets will be capped at Rs 200.
This has come as a welcome move for urban residents who otherwise have to shell out Rs 250 to Rs 400 for a ticket. The demand to reduce ticket prices has been a long-pending one which has finally been addressed.

S V Rajendra Singh Babu, a filmmaker who has been pushing for a cap on ticket prices for a year now, said, “We are elated with the announcement. We are happy that the CM understood our concerns and took the decision. The Kannada film industry too has welcomed the move.” In his recommendations to the state government last August, he had suggested that movie ticket prices at multiplexes should be capped at Rs 120.

Further, the government has made screening of Kannada and regional language films in one screen in each multiplex during prime time between 1.30pm and 7.30pm compulsory. Sara Govind, president of Karnataka Film Chamber, said, “We are happy with the price cap and prime time announcements.”
Yogish Dwarkish, a noted film producer and son of veteran Kannada star Dwarkish, said, “It is certainly a good move as people will not be fleeced by multiplexes whenever there is a big banner movie. But there must be some difference between single screen and multiplex screens. A price cap should be brought in for both.”

He added, “For instance, the cap should be brought to Rs 100 for single screens and Rs 200 for multiplexes. If we retain same prices, the collection in single screens might drop. Let’s not forget that there is a major segment in our society that cannot afford Rs 200 for entertainment. In this way, we will be able to cater to every segment.”
The announcement has not been welcomed with the same enthusiasm by multiplex owners who fear their revenue will come down drastically. Express tired to contact multiplex owners,
but many of them refused to make any comments.

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