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Building trust key for B2B sales

Idea validation was the biggest challenge in front of us, and we did a fair amount of ground work before our inception.

Published: 22nd March 2017 10:31 PM  |   Last Updated: 23rd March 2017 08:02 AM   |  A+A-

Express News Service

BENGALURU: Idea validation was the biggest challenge in front of us, and we did a fair amount of ground work before our inception.

As we are a b2b platform, we spoke with businesses who used already existing b2b applications in the market, found the problems they face in their day-to-day businesses, and learned more about what they really want from us.

Before we started the development phase, we made sure that it would work out by interacting with our target audience.

B2b sales are more about building relationships than just selling. You cannot generate sales for your B2B business by just subscribing to lead list on business listing sites. You have to build your own business community, promote your products and services to them every day, develop trust, and finally you can see some sales transactions.


Building relationships with customer is the key aspect in this industry.
Bhagirath Andapali is the Founder of ConnectFirms, a business networking and social selling platform where companies connect with each other, share information, and collaborate.

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