STOCK MARKET BSE NSE

Karnataka to launch its millet brand ‘Siri’ in two months  

Siri brand will also have a logo which will be similar to that of Nandini products.

Published: 18th January 2019 03:50 AM  |   Last Updated: 18th January 2019 03:50 AM   |  A+A-

Preparations are under way for the millet fair at Palace Grounds | KPN

By Express News Service

BENGALURU:  To encourage growers and popularise millets, the state government is planning to come up with its own brand of millet products called ‘Siri.’ “Siri products will be sold at various outlets managed by the government. They will also have a trademark for quality,” Agriculture Minister N H Shivashankara Reddy said on Thursday.

“The Karnataka Milk Federation has in-principle agreed to allow selling our millet products. We also have plans to tie up with HOPCOMS outlets. We have asked BBMP as well to give us space within their limits for our outlets,’’ said the minister. “Siri products are likely to be launched in the next two months,” he added.

Siri brand will also have a logo which will be similar to that of Nandini products. “Our agency will check the purity of millet products before they are sold under the trademark of Siri brand,” he added. As many as 15 federations of farmer producer organisations are involved in packaging and marketing of millets in the state at present. “We will soon bring under one umbrella,’’ the minister said. He further added that in the coming budget, the state government will announce a minimum support price for millet growers.  



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

IPL_2020
flipboard facebook twitter whatsapp