STOCK MARKET BSE NSE

Chutney by choice

Chutneys are an integral part of an Indian meal. But an eatery which exclusively serves chutneys? That’s interesting.

Published: 25th September 2019 06:35 AM  |   Last Updated: 25th September 2019 06:35 AM   |  A+A-

Express News Service

BENGALURU: Chutneys are an integral part of an Indian meal. But an eatery which exclusively serves chutneys? That’s interesting. Al Ameen Sherfuddeen, a digital marketing professional-turned-entrepreneur, is actually making it possible by offering 21 varieties of chutneys every day.

Too Much Chutney, a shop situated on 80 ft Road, Kodihalli, has given a brand name to a common Indian side dish. “I studied electrical and electronics engineering, after which I took up a job in digital marketing field. I was decently paid in my profession and everything was okay. Just okay. I wanted to explore and do new things beyond the mundane office work. That’s how I decided to start my own venture,” said Sherfuddeen.

He also said people wonder why he chose selling chutneys rather than just opening a restaurant. “I believe food is the closest reality, everything else is drama. I have eaten outside for the last 13 years. Once in a while, it’s enjoyable. Most times, we eat for survival. Nowadays, we order whatever is available online and we want that food immediately. We have no time to search for good food. That’s when we thought of serving good, tasty food,” said the 35-year-old, who added that his mother is his inspiration in this field.

Right now, Too Much Chutney serves chutneys of different flavours like spinach, capsicum, chicken and brinjal and so on, through takeaway and online delivery. The 350-ml containers of chutneys start from `100. “Every eatery’s chutneys are different. We wanted to give brand image and sustainable taste to the chutneys. When we say this, customers have to pay for chutneys. Usually, we don’t pay for chutneys. This is something we are unheard of. But if we serve fresh and tasty food, people are ready to pay for them. I am amazed how people are liking it,” Sherfuddeen gushed.  

Walk-in customers get other options like snacks, dosa and idli. “Dosa and idli taste best when served hot. We are not delivering them online because they might get cold and people won’t prefer them,” he added.
In a day, around 20-25 containers are sold online. In the coming days, he wants to add more options in the menu and reach out to more foodies in the city. “We are trying to reach out to corporate and private parties, PGs and apartments near Indiranagar and around Old Airport Road. At the same time, I am looking forward to tie up with some food delivery platforms and expand the outlet to more places in the city,” he said.

More from Bengaluru.

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

IPL_2020
flipboard facebook twitter whatsapp