Twist in story as producers back Kamal’s DTH decision

Published: 11th December 2012 08:49 AM  |   Last Updated: 11th December 2012 08:49 AM   |  A+A-


Though theatre owners and film exhibitors still oppose Kamal Haasan’s initiative to premiere Vishwaroopam via Direct-To-Home service, film producers and South India Film Chamber of Commerce have come forward to support him in his decision.

At a meeting on Monday, representatives Film Chamber and Producers’ Council representatives expressed their unanimous support to Kamal Haasan and requested theatre owners not to curb another avenue of market to be made available with Vishwaroopam. Producer Keyar said Kamal Haasan has made arrangements for the DTH relay only on the revenue sharing basis and added that it is still a risk for his Raj Kamal Films International that has produced the film.

He said theatre owners didn’t have to worry about loss since Kamal doesn’t give the film on ‘minimum guarantee’, the initial nonrefundable deposit by theatre owners, but will directly share the collections.

Director Bharathiraja said allowing people to watch a film on TV on the first day will only act like a promotion for the film, bringing more people to theatres. He added the DTH initiative is Kamal’s foresight to the benefit of producers. A  joint meeting of producers, theatre owners and exhibitors are to be held on Tuesday evening, at which theatre owners will make their final decision.

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