NourishCo, the 50:50 joint venture between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited organised a workshop to address the issue of hydration and ways to improve overall health and immunity here recently.
The workshop focused on the need to strengthen immunity while ensuring intake of essential nutrients to help the body stay fit and healthy. It also spoke of the changing weather conditions that raised the levels of water consumption, to maintain the hydration levels in the body.
Addressing the workshop, Venu Adhiya Hirani, nutritionist and fitness consultant said that our body was constantly losing water and it was a challenge to keep ourselves hydrated.
Once we are thirsty, our body reaches the point of moderate dehydration and it becomes more difficult to replenish the fluids.
It is important to ensure that we consume water-based beverages that provide nutrient value along with the goodness of water, added Hirani.
Tata Water Plus (TWP) has the goodness of Zinc and Copper and keeps the body hydrated. Zinc is known to help strengthen immune system and copper supports body functions, he said. The workshop also highlighted how NourishCo’s products Tata Water Plus (TWP) and Tata Gluco Plus (TGP) were endowed with the goodness of nutrients and minerals. “To withstand changing weather conditions and to keep up the hydration levels, it is essential for people to strive to strengthen their immunity”, said Arvind Shukla, vice-president and head, Marketing & Innovation, NourishCo Beverages Ltd.