Vogue Eyewear’s first ever Indian communication campaign featuring Bollywood actor Deepika Padukone was held in Mumbai city recently.
The glamorous event was hosted by none other than the diva herself. Padukone just triggered a fashion statement with a bespectacled look, and she said that she was happy that the accessory was no longer considered dowdy. “ I am glad that people are now taking to spectacles and treating it as a fashion statement. Naina spectacles seems to have caught up with youngsters,” she told City Express. “It’s a privilege being the face of Vogue Eyewear in India. The journey so far has been incredible. Vogue Eyewear is a perfect extension of my personality with its colourful and stylish models, both in optical and sunglasses. Vogue Eyewear enables me to have a complete different look depending on the situation: flirty, feminine, chic or even geeky smart like my various on screen characters,” she added.
Padukone sported the Vogue Eyewear’s latest range that brought together trends seen on the runway, highlighting the fashion appeal the brand believed in.
The range comprised glamourous, colourful, and feminine frames that have a strong personality.
About the launch, Mariavittoria Di Stasi, Global Brand Director - Vogue Eyewear, commented, “The PR launch of the new Vogue Eyewear’s Indian communication campaign featuring fabulous actress Deepika Padukone is the most dazzling, awaited and glamorous event in Mumbai. Deepika Padukone is the perfect testimonial for Vogue Eyewear in India: she is absolutely charming, sensual, and marvellous and in her everyday life she adores playing with colours and fashion, the essence of our brand. The fact that Deepika Padukone personally hosted and attended the launch event will definitely contribute in making it unforgettable.” Inspired by the colourful theme of the 2013 Vogue Eyewear communication campaign, Tote on the Turf was the most fashionable place to be at. The event ran through the evening with the launch also conisting of events that were style-oriented and personalised. The evening also witness the performance by artiste Vasudha Sharma from ‘Aasma’ as she struck a chord with style.