Foams India’s new product— a 3-zone bed was launched during the inauguration of its new showroom at Phoenix Market City in Velachery, here on Wednesday.
The product was launched by Labour Minister K T Pachaimal in the presence of Foams India Chief Executive Officer G Jayakumar.
The bed has been specifically designed to give better support to the back and the midsection of the body as it will have 10 per cent more of latex in the middle section, while the other two sections will have the usual density of the latex.
Explaining about the product, Jayakumar said that the bed was aimed at providing better comfort for people who suffered from back pain. “The entire range of products have been made from natural latex. The awareness on the health implications in the choice of bed used every day is high in Western countries when compared to India. They have been now looking out for latex foam which provides superior comfort. Now, people here too have have begun to look out for options which will give them better comfort,” he said.
“The reason is that the Foams India latex mattresses conform to the contours of the body creating a cushion in which no pressure points are caused during rest. It also keeps the back aligned properly without restraining the capillary blood flow. The foam moulds to every shape supporting the body in a way that keeps the neck and spine in alignment,” he said. Besides mattresses, the company also offers pillows specially designed for those having neck pain.