Are you very particular about eating healthy food? Do you love junk food and yet want to remain healthy? Won’t you be happy if it is delivered right at your doorstep? Well then, this could be your answer. Organic catering is a new kind of business that is catching up in the city, especially, for people who prefer everything fresh, natural and tasty. FreshDiet is one such catering service which provides organic meals. FreshDiet was started in early 2011 as a diet food delivery business by Gokulakrishnan S, a graduate of IIM-A. It initially started as a thought after attending yoga centres which promote organic food habits and slowly transformed into a business plan. “We started taking catering orders for organic and health foods from people in a company in Chennai. Our first break was when an IT firm gave us a corporate order for organic lunches for their entire company,” he said.
FreshDiet specialises in event catering and birthday parties using organic ingredients. “For instance, we recently catered to a house warming function where the customer insisted on organic ingredients and healthy menu items like kambu dosai, ragi dosai, wheat curd rice and amla juice,” he said. They mostly get orders from people who are old and health conscious. Now there are increasing members who think about the larger good ie the society and the environment. Keeping in mind the environmental benefits, here is one other company that makes an evening happier at home rather than at a chat shop. How about some thinnai ribbon pakoda, paruppu seepu pakoda, brown rice murukku, thinnai karasevai? Wondering what that’s about? This is just a small part of the huge ‘organic snack’ menu card of Terra Earth Food, a fast budding organic snack manufacturer in the city.
Terra Earth Foods mainly offer snacks and savories that are catered to several companies and houses on a regular basis. Meera Maran, the owner of Terra Earth food shares her thoughts on being able to materialise the idea of being environmental friendly, in a trendy way. “Our intention is to make healthy options attractive; our range of products could be called ‘wholesome junk food’ as it has the wholesomeness of the unrefined, organic ingredients and yet all the fun of junk food,” she said. Her eight-month-old business is picking up in all the shops where her products are placed. She said that the very term ‘organic snack’ attracts people, if not to buy, then to enquire and know more about it. “So it did not require much effort to draw people, but it required too much effort to educate them about how a snack can be organic. People find it hard to believe that a snack could be organic. To many, organic meant green and they wondered how karaboondhi, which is made out of oil, could be organic. So it had to be explained to them that a product which is made out of organic ingredients ought to be organic,” she said.
If one could remain healthy even after eating tasty wholesome snacks like this at home, who would say no?
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