KOCHI: Infopark-based marketing attribution software company Visual IQ has been recognised by the Forrester Research as a leading cross channel attribution provider.
The Forrester is a global research and advisory firm serving professionals around the globe, with its headquarters in Massachusetts, USA.
Visual IQ was among eight attribution solution providers invited to participate in The Forrester Wave Cross-Channel Attribution Providers, Q4 2014, and it received the highest score in evaluation criteria including current offering, strategy, action ability outputs, and reporting and analysis.
The Forrester report recognised Visual IQ as the most experienced in incorporating all marketing channels into its attribution model, including call centre, mobile and point-of-sale (POS) data.
Further, the report said that Visual IQ demonstrated a clear understanding of how to use attribution measurement to better inform future interaction strategies and scored very well on the actionability output criteria, with its ability to build dynamic scenarios and push out recommended media buys.