Emphasising on Road safety

Published: 10th December 2014 05:58 AM  |   Last Updated: 10th December 2014 05:58 AM   |  A+A-


CHENNAI:  In a bid to raise road safety awareness among road users, Nissan Safety Driving Forum (NSDF) organised a two-day event at Phoenix Mall, in which the importance of features like seat belts and air bags was demonstrated through simulators.

With the help of simulators, a safe rollover situation was created to demonstrate the importance of wearing seat belts while in a car. Another simulator demonstrated how an airbag inflates in the event of a frontal impact by simulating crash conditions. Visitors were also allowed to try their hands on safety driving simulators, besides test driving Nissan vehicles.

“Our aim and conviction is to educate people on road safety through tangible methods like simulators, not just in theory. In this phase, we have increased the number of cities for reach. We have invested INR 130 million in NSDF in India so far,” said Ajay Singh Raghuvanshi, vice-president, Sales, Marketing and Dealer Development, Nissan Motor India Pvt Ltd. “The Nissan Safety Driving Forum helps drivers as well as passengers to reflect on their perception of safety while driving,” he added.

NSDF is part of Nissan’s ‘Blue Citizenship’ global social responsibility platform, under which the company addresses various issues that affect road users, including fatalities on the road.

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