Do Chennai Girls Like Men in Veshti?

The campaign by Cooptex to make the traditional men’s wear a fashionable attire through its ‘Veshti Days’ all over Tamil Nadu is primarily aimed at helping the weaver. But can the veshti, which still clings on to the typical politician of the State, regain the position that it had in the men’s wardrobe of yore or reinvent itself as haute couture? No one exactly knows when trousers and jeans captured the imagination of men in such a way that many modern city youth cannot even drape a veshti around them, leave alone carrying themselves in it with panache. This, despite almost all Tamil film heroes having adorned the veshti on screen and endearing themselves to the masses. Of course, in a rural landscape, the veshti has not gone out of currency and it is the hip city youth who are seemingly shunning it, settling down for the more comfortable and easy to maintain Western wear. But does the modern urban girl fancy going out with a man in veshti? CE checks out

Published: 11th January 2014 07:45 AM  |   Last Updated: 11th January 2014 07:45 AM   |  A+A-

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They are cool for a wedding or even during a temple visit, but for hanging out in a coffee shop, I don’t think so, says college student Deeptha  Sreedhar, who squirms at the idea of hanging out with a guy clad in a veshti at a coffee shop. “Going to a coffee shop like Cafe Coffee Day or Barista wearing a veshti is like wearing woolen clothes in summer,” she says. Hagini Reddy, an IT professional says that she deosn’t like  the loose piece of garment. “I don’t really like it because it looks like a towel wrapped around you. It really doesn’t have any shape or design to it either,” she says.

Nikitaa Rao, an IT professional, believes that wearing a veshti all the time is overkill, though it definitely is the wear for an occasion. However, she too can’t help vouch for it to be a universal wear, as it would suit everyone. “I think men are most attractive when they wear veshti. But, it is strictly for traditional occasions,” she says.

For UP-born Satyam Dixit, who has been living in Chennai for around two years, it is definitely the in thing for a man to adorn his traditional wear. “On one hand I would not mind going out with a veshti- clad guy in Chennai, but in Kanpur, which is my native, I would definitely not take a chance,” she says with a chuckle.

But, Sanjusha Sanjeev a Malayalee from Delhi, working in Chennai, veshti like other outfits has its own occasions. “In my opinion, dressing depends on the place of visit,” she says.

If that’s about the temperate response, there are a few who cannot stop going gaga over men in veshti.

“O god, you have no idea. I’ve had a zillion crushes on men wearing veshtis. I think it’s so hot when a guy wears a veshti well.  The guy I get married to should definitely be somebody, who can wear a veshti with ease,” says artist Aishwarya Manivannan. Priyanka Nair, a part-time model and bank employee says  she finds men sporting the wear fascinating. “I find men hot in a veshti. I’ve seen fellow Malayalee men in temples wearing veshtis and they make me want to turn back and take a second look,” she says. And, for people like singer Vandana Srinivasan, the sheer novelty of the attire makes it super hot.

“I grew up in the Middle East and have only been in Chennai for the past five years so I haven’t grown up seeing my friends and family sporting veshtis at weddings and the like. Perhaps that is why I find it so attractive when I spot a man in a veshti at a traditional function. Only men who are completely secure of their manhood would opt for a veshti over a a pair of trousers. And, if I had a friend who was cool with wearing a veshti to a club, I would have immense respect for him,”she says.


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