CHENNAI: The granddady of all coffee shops is finally in the city. And Starbucks rests in Phoenix Market City, carrying its momentous brand weight and the label of being the 50th store in the country. With those famous twin-tailed mermaid cups, signature dim lights and wood stamped concrete walls; the place is a mimeo of what you have seen of it in the Hollywood flicks. With the brand chic intact, the store has gone a step further to customise the interiors with a local flavour. Look around and you will see an liberal dose of red — conveying Chennai’s spice heritage — and ornamental lighting that reflects the local architecture. What’s more, it even houses a coffee belt map artwork in the traditional Kalamkari painting as tribute to Chennai coffee farmers!
And once you take in the aesthetics, let the sips of espresso and other brews follow suit. And while you are it, browse your mails using the WiFi set up and look around for a variety of Starbucks merchandise.
It took two years for this Starbucks experience — first started at Elphinstone Building in Mumbai in late 2012 — to come to Chennai, after expanding to four other cities — New Delhi, Delhi NCR, Pune and Bengaluru. John Culver, group president, Starbucks China and Asia Pacific, Channel Development and Emerging Brands, who was present at the launch of the store on Tuesday, said, “The opening of the 50th Starbucks store in India strongly reiterates our commitment to the Indian market for the long-term and our focus on expanding thoughtfully, to ensure we are consistently delivering the highest quality Starbucks Experience to each customer in every store.” Avani Davda, CEO, Tata Starbucks Limited, echoed similar sentiments.
Meanwhile, Tata Starbucks Limited —the joint venture between Starbucks Coffee Company and Tata Global Beverages Limited — plans to set foot on Hyderabad later this year.