Flower Power All the Way, Through Summer

Floral prints are invading. And there’s very little women can do, except hop on to the fashion bndwagon

Published: 14th June 2014 07:32 AM  |   Last Updated: 14th June 2014 07:46 AM   |  A+A-

CHENNAI: With spring melding into summer, it’s time again for the latest trend to wash over Chennai — the floral print.

 Floral waves aren’t just the choice of designers like Manish Malhotra and Shruthi Sancheti for the fashion week but are also making an impact on the street! Young and fresh, this look has taken the city by storm as it brings back the feminine look of the 80’s.

Be pretty as a poesy in summer’s florals, or choose excess for a tougher look. Add a floral top to floral pants, Splash another pop of colour with a bright clutch and neon shoes. Don’t be scared to wear floral head to toe or if that’s too much, pick a pant or a blazer and team it with just one extra colour.   Students of NIFT say, this trend gives a wide space to experiment and play with. Prints have always been catchy with us young lot and this has really increased the possibilities by a mile.

Fashion Desginer, Veena Shankaranarayanan says, “Floral prints are ideal for summer but they are basically classic. They take different forms every season, such as geometric or flirty. This trend is universal and commonly prevails in different countries and cultures.”. She also recommends the print in scarves, accessories and elegant summer dresses.

These prints have not only created an impact in modern clothes but have spun its way into traditional sarees and salwars. With a new convention emerging in the fashion industries, the good old Kancheepuram silks are also in for a flowery twist. The Designs of Fancy georgette or chiffon sarees are fashioned into the computer and printed onto cardboard which is used as a palette to bring those flavours into the  evergreen silk sarees, revealed Mohan Kumar B, a sales executive of RMKV. With the wedding season in full bloom, every bride looks for a way to look great. With floral ruling over every fabric, they don’t hold back on the day to day cherished chiffon and synthetic sarees which have flowers of all kinds painted on them.

And it extends from teenagers to toddlers. With frocks made out of lace to cute little shirts, even the kids are not spared. Desi floral waves to antique and Vintage flowers embezzled into Kurtas and salwars of all types, there is not one type of clothing this trend has been spared.

So what are you waiting for? Fall in with  growing floral trends and bloom into a fashionista and look like a million bucks.


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