CHENNAI: Cheran just doesn’t seem to be able to catch a break. After distributors and theatre owners stopped him from launching his ambitious Cinema2Home DVD delivery service for Pongal, now the Producers Council has made him miss another deadline.
Set to handle his first home DVD release on Friday through his 5000 dealer-strong network, Cheran’s plan ground to a halt again. “We had a meeting with the Tamil Film Producers Council and they saw what we had done so far,” said Cheran, who had invited the newly-elected team of the Council for a felicitation before his company employees - ostensibly a show of strength and perhaps even support for them.
However, Tamil Film Producers Council president Kalaipuli Thanu made a statement that took him by surprise, “Thanu said that they would support us. He said that the industry would be fully behind this movie’s release and they would have a massive star night to launch this venture. So he asked us to wait for 15 days.” Though it admittedly shocked him, he yielded to it because he didn’t want to antagonise them, “It should happen with everyone’s participation. We don’t think that we are big shots.
We are bending at every corner. This is for every film, every director who is looking for a way out. So bending and taking some trouble is not a big thing.”
The Producers Council may be on the same page as Cheran - Thanu and his team had said in their manifesto that DVD releases within a month would be done for small films to recover their investment.
But that’s more than could be said for distributors and theatre owners who are still on the warpath, “First day DVD release is something that distributors are not ok with. The Producers Council will talk to them and decide what kinds of films will be released on the same day and which ones will make it a week after release.”
Sources in the council indicated that they were mulling over a system where small budget films with a limited release would be released on DVD within a week of it’s theatrical release - unlike Cheran’s same-day DVD release scheme that he’s supposedly willing to provide for `50 a film. Asked whether he suspected if they were trying to stop his venture cold, Cheran said stoically, “No one can stop this (C2H) from taking off.
I am firm and plenty of producers who are losing money daily are behind me.”