Experience Before Buy, At BSA Fitness Centre

Published: 04th May 2015 06:03 AM  |   Last Updated: 04th May 2015 06:03 AM   |  A+A-

Fitness Centre1

Wondering if you should start working out and concentrating on your fitness and health? Then, the BSA Workouts Fitness Experience Centre, which was launched on Friday, claims that since fitness has become a way of life. The centre will become a platform for consumers to go and check out equipment that can catalyst the process.

Fitness Centre.jpgBSA workouts is the fitness division of TI Cycles of India, a part of the Murugappa Group, and when you think of the fitness quotient of actors in Kollywood, one name that definitely comes up is Vishal. The actor inaugurated the fitness experience centre in the presence of K R Chandrasekharan, chief operating officer (Domestic business), TI Cycles of India, S Krishnaswamy, head, fitness and institutional sales, and Shiv Shubhang Mathur, senior general manager, fitness and customer care.

With an array of training equipment, the centre is divided into three zones — the Experience Zone, Tone Zone and Burn Zone. While the Experience Zone is for premium products, the other two are for strength training and cardio facilities.

Some of the exercise machines that were unveiled were treadmills, ellipticals, recumbent and upright bikes, home gym and selectorize strength machines.

Chandrasekharan said, “We are confident that this centre will not only help us meet our business goals but also provide a fascinating BSA workout experience for customers before the actual purchase.”

He added that the centre would provide a chance for people to talk to fitness experts, so that they can better understand  what will be good fit for their individual needs.

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