'Invest' your Emotions for a Successful Business

According to experts who spoke at an event organised on investment, emotional awareness and gut feeling play an important part in ventures

Published: 04th May 2015 06:03 AM  |   Last Updated: 04th May 2015 06:03 AM   |  A+A-

Soma Valliappan

CHENNAI: It isn’t just rationale and logic that determine the success or failure of an investment, but the multitude of other strengths that human beings are born with, emotions and gut feelings among them.

According to Tamil writer and investment expert, Soma Valliappan, finance guru K Puhazhendhi and Neuro Linguistic Programming expert Antano Solar John, there are a variety of seemingly esoteric factors one should take into account while investing. He was speaking at an event organised by Hindustan Chamber of Commerce and M-Circle, on investment.

Valliappan chose to dwell on the role emotion plays in investing. A person’s Emotional Quotient (EQ) needs to be on board with the choice the investor is making. “Awareness, regulation and motivation need to be essential factors in your investments — awareness of what you are investing in, regulation of too much emotional involvement and at the same time motivation to make the trade,” he said. Pugazhendhi’s speech also closely marked the route taken by Valliappan; however, he bridged the gap between Antano John’s and Valliappan’s assertions by showing that emotions and gut feeling both play an important part of successful investments.

John, however, stated that it was not just logical reasoning that had to guide an investor but also emotional awareness and gut feeling. “Experts in every field lead with their feelings, their gut or something that is more commonly known as intuition, but they back it up with awareness. We have to understand that intuition and gut feelings have a very complex logic behind them, a logic that is so complicated that we cannot see it,” he said.

He went on to say that the veracity of gut feeling has been proven in several scientific studies, and an investor would do well to pay attention to his or her’s.

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