Kollywood Blind to Notice on Smoking disclaimers

Published: 31st May 2015 06:00 AM  |   Last Updated: 31st May 2015 06:00 AM   |  A+A-

CHENNAI: The Kollywood Industry, even a month after being issued a notice on violating the law on tobacco depiction in films, has not bothered to respond. The health department now plans to send another notice asking them for an explanation.

The notice was issued by Tamil Nadu State Health Department to movies including Velai Illa Pattadhari (VIP), Jigarthanda and Sarabham for violating the Cigarettes and Other Tobacco Products Act (COTPA). 

The violations reported on VIP were  movie promotional posters and hoardings depicting lead actor Dhanush smoking, (GSR 786) and 20 seconds where the anti-tobacco audio visual disclaimer is missing (GSR 708). The other films too include violations like missing disclaimers and smoking scenes in trailer.

The notice was issued by the Directorate of Public Health and Preventive Medicine. “We sent a notice about a month back. With no response from them, we are planning to send another notice asking for an explanation in a week or 10 days’ time,” a senior health official told Express.

Violations of Section 5 of COTPA ( Prohibition of Brand Promotion of All Tobacco products) could be punished with imprisonment of two years or fine of Rs 1,000 or both. Subsequent violation would attract five years imprisonment with fine of Rs 5,000 or both.

The notice was sent following a complaint filed by the National Forum for Tobacco Eradication, when these movies were released. “But the action-taken report was conveyed to us in April 20,” said S Cyril Alexander, National Convener of the forum.

Confirming the legal notice, officials from the Directorate of Public Health said, “We have sought an explanation from them and also warned them of action. But there is no response from them till date,” added the officials.

The department also sent legal notice to producers of movies including Anjaan and Vishayam Veliyae Theriya Koodathu.

Stay up to date on all the latest Chennai news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp