STOCK MARKET BSE NSE

'Superstar better start wearing dollar baniyan!'

Published: 16th June 2016 05:02 AM  |   Last Updated: 16th June 2016 05:02 AM   |  A+A-

Superstar

CHENNAI: Akshay Kumar slowly reaches for the first two buttons on his shirt and opens it wide for everyone to see. Breathe, it’s just the Bigboss Dollar baniyan that he was wearing.  The Dollar Industries held a press conference in the city on Tuesday and their brand ambassador Akshay was in the limelight. Not only for the obvious, but because he plays a significant role in Dollar’s growth in the past six years.

“Ever since we have signed Akshay Kumar in 2010 as the brand ambassador of Dollar Bigboss, the growth has been exemplary. We have more than doubled our turnover in these six years, from `396 crore to `829.94 crore. He is our brand’s lucky mascot,” says Vinod Kumar Gupta, managing director, Dollar Industries.

After unveiling the six-year partnership logo with Akshay, he adds, “We will be increasing our presence across India with special emphasis on South India.”

Apart from Enthiran 2.0, this was Akshay’s first press conference in namma city. The new Dollar ad, which received a great response in the social media, was played in Tamil after which Akshay requested it to be played in Hindi though people in the audience asked him to voice-over the dialogues in Hindi.

After watching him knock out the bad guy without physically touching him, a barrage of fitness talk spurred in the hall at ITC Grand Chola. Asking him for some fitness tips, Akshay happily shares, “Have your dinner before sunset and nothing after that. Work out an hour a day. If you can’t give your body one hour in 24, kill yourself.”

Wow, awkward. Interestingly, he lets out a message to Rajinikanth. “If he doesn’t wear Dollar baniyan, well, he better start wearing it,” grins Akshay. Bidding adieu, he rushes off before anyone could catch him for quick questions or selfies.

Stay up to date on all the latest Chennai news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp