CHENNAI: YogawithInox is a unique initiative between Isha Foundation and INOX Leisure Limited, one of India’s largest multiplex chains, to celebrate the second International Day of Yoga. One part of the initiative is to create awareness about yoga. An independent short film titled Life 70mm — The only way out is in, produced by Isha Foundation, will be screened today. The short film presents a story of people from varied nationalities in search of yoga.
Through this film, viewers can also get an opportunity to participate and learn simple Isha Upa-Yoga practices. This first-of-its-kind initiative aims to elevate the movie-going experience. The one-hour movie has a universal ‘U’ certification, and can be viewed by everyone. It will be screened at 6 pm across 100 INOX multiplexes today, bringing together over 20,000 people in these theatres.
The short film highlights the various aspects of yoga: its origin, antiquity, its impact and how it can be used for personal transformation. Speaking about the initiative, Rajeev Chakrabarti, chief marketing officer, INOX Leisure said, “Cinema is said to be an experience that evokes consciousness and emotions. The interactive layer that INOX has added through #YogawithINOX, makes it even more true and alive.” The entertainment factor is usually imagined and created without limitations to break the barriers. He said the spiritual dimension will breaks all limitations in a different way. Watch the yoga film at 6pm at INOX theatres in the city.