CHENNAI: To honour journalists for highlighting gender issues in the society, Laadli Media and Advertising Awards presented Gender Sensitivity Awards for 2014-15 to 48 media professionals from the south and western regions of the country on Friday. Best stories were selected from 1200 entries in print, web and electronic media in South and Western India.
Dr AL Sharadha, Director, Population First, says, “An analysis of media coverage shows that women feature prominently on page 3, in women supplements and crime stories. We need a change and make women count in media by writing about them, by reporting from a gender perspective and by using the power of the pen to make politicians, governments, judiciary and the executive responsible and accountable for building a gender equal society.”
Regarding the gender sensitivity happening around the world, Dr M S Swaminathan, an eminent agriculture scientist, says, “In Population First, we have highlighted this gender sensitivity and I hope women and children are taken good care of and given equal rights in the society.”
Journalists received the award in various categories. The Laadli awards function for northeast and north regions will be held in Delhi on March 17. The function for National Laadli Media and Advertising Awards for Gender Sensitivity will be held in Mumbai on April 13.