CHENNAI: An event was held at Marina Beach recently, to launch #MyLeader — an idea to reach out to youngsters who admire the leadership qualities of the Chief Minister J Jayalalithaa. The event reverberated with the performance of ‘Drums’ Kumaran who enthralled the audience. A team also performed parkour stunts of rapid movements and negotiating obstacles with ease. The evening also saw video clippings of people from different walks of society expressing their opinion and solidarity to the leader. The launch showed unique ways of leveraging social media and activation methods in the backdrop of changing opportunities. #MyLeader is a platform that will provide people to articulate and express their view about the Chief Minister.