CHENNAI: With more and more people and businesses taking to apps, they will vouch that creating an app is better than approaching an app development firm. While the latter could easily take up to six months to develop an app, CE identifies Instappy who have come to the rescue of small and medium scale enterprises and bootstrapped start-up.
Launched in April 2016, the app provides a loud based do-it-yourself (DIY) platform for companies to create instant, affordable and professional mobile applications with customisation at reasonable costs in less time.
“It provides a simple frame for designing an app that does not require expertise. The platform is loaded with features exclusively available with full-scale development effort. It equips users with a set of intuitive tools, a host of easy to integrate APIs, (Application Programming Interface) inventory management for retail apps and fully supported data integration,” says Ambika Sharma founder (CEO) and MD, Instappy.
By using Instappy, the user can build a mobile application in just a few steps in 60 minutes! With the motto ‘I will and I can’, the firm that was already into mobile technologies thought of catering to small enterprises as well.
“Young entrepreneurs with bootstrapped start-ups can now create an app for their venture, without burning a hole in their pockets. We have subscribers who are professionals from tier-III cities,” says Ambika. “Initially, the concept was new and educating users was a challenge. The most challenging aspect, however, is mentoring customers, providing assistance and helping businesses to get the best out of their investment.”
Though bootstrapped all the way through design, development, testing and go-to-go-market phases, the CEO talks about Instappy’s USP. “We offer complete customisation and keep updating the platform with new features, to remain up-to-date and make the same competitive edge available to our users,” Ambika explains. The most popular applications developed by Instappy are StoreToBuy best (Singapore-based), BRICS 2016, Riyaz TV (Indian Classical Music) and Wild Earth (Health & Fitness).
How does Instappy work?
Instappy is a cloud-based platform which has a simple user interface, with imagery and rich media, and offers full-fledged inventory management and customisation. If you do not have basic coding skills, you can still create an app in a few easy steps. Interestingly, when a user signs up, the company assigns a dedicated online account manager to aid and assist the user in the process of not only app creation but also guide them to bring quality and consumer friendly content for the end-users of the apps. Instappy also mentors its clients on the quality and different potentialities of the apps.
The in-app chat rooms and communities, in particular, is a first-of-its-kind development that allows for peer-to-peer interactions in a brand-centric mobile-based atmosphere. This gives brands and marketers on Instappy an opportunity to own and engages a dedicated community within the app.
Instappy recently launched its services in San Francisco and now has the ambitious plan of further expanding the user experience. “Currently we are working to add more features and make it a user-friendly application by adding more languages,” Ambika shares.
(For more details visit: