STOCK MARKET BSE NSE

Ripped, bleached or washed-out?

Westside recently conducted a survey on denim-wearing habits of Indians with surprising results. It revealed Chennaiites prefer wearing jeans only over the weekend.

Published: 07th June 2017 04:03 AM  |   Last Updated: 07th June 2017 04:03 AM   |  A+A-

Express News Service

CHENNAI: From miners’ work-wear back in the 1800s to becoming the world’s favorite outfit-icon, jeans have come a long way in the fashion scene.

Come rain or shine, office or night party, a pair of jeans is the single most indispensable item in a modern Indian’s wardrobe — versatile, durable and chic all at once!

To measure the varying use of denims across demographics and geography of India, Westside recently conducted a nationwide ‘Denim Survey’ across major cities including Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, and Pune with the results showing some striking differences in the use and fit-preference of denims across the country.  

It was found that a majority (52%) of Indians still prefer straight denims, even though the distressed ripped jeans fad is the latest in the aisle. Most preferred in Delhi, with maximum percentage of people fond of it (9%), ripped jeans have not been accepted in Chennai much, with a meagre 1.85% people supporting the trend — we still prefer the ‘straight-fit’ instead, 61% people replied, highlighting the age-old dichotomy between the north and south.

Another surprising conclusion was that about 77.78% of people in Chennai like to whip out their denims only on weekends, indicative that the smart-casual work-wear trend has not yet arrived in the city, unlike Delhi, where 69.80% have started opting to wear denims to work.

Do you share your jeans with others? Chennai had a whopping 76.4% respondents appalled by the idea. Apparently, a majority wash their jeans once in 2-4 weeks, as it’s considered for well-being of jeans, it’s best not to wash them much often.

And what about snoozing off while in your jeans? Heck no! Over 63.6% vehemently denied sleeping in jeans, probably Chennai’s weather not being very conducive.

The Denim Survey was conducted online with a sample size of 1200 respondents with people in the age group of 18-32 years and above to ensure a wholesome conclusion.

Stay up to date on all the latest Chennai news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp