CHENNAI: From miners’ work-wear back in the 1800s to becoming the world’s favorite outfit-icon, jeans have come a long way in the fashion scene.
Come rain or shine, office or night party, a pair of jeans is the single most indispensable item in a modern Indian’s wardrobe — versatile, durable and chic all at once!
To measure the varying use of denims across demographics and geography of India, Westside recently conducted a nationwide ‘Denim Survey’ across major cities including Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, and Pune with the results showing some striking differences in the use and fit-preference of denims across the country.
It was found that a majority (52%) of Indians still prefer straight denims, even though the distressed ripped jeans fad is the latest in the aisle. Most preferred in Delhi, with maximum percentage of people fond of it (9%), ripped jeans have not been accepted in Chennai much, with a meagre 1.85% people supporting the trend — we still prefer the ‘straight-fit’ instead, 61% people replied, highlighting the age-old dichotomy between the north and south.
Another surprising conclusion was that about 77.78% of people in Chennai like to whip out their denims only on weekends, indicative that the smart-casual work-wear trend has not yet arrived in the city, unlike Delhi, where 69.80% have started opting to wear denims to work.
Do you share your jeans with others? Chennai had a whopping 76.4% respondents appalled by the idea. Apparently, a majority wash their jeans once in 2-4 weeks, as it’s considered for well-being of jeans, it’s best not to wash them much often.
And what about snoozing off while in your jeans? Heck no! Over 63.6% vehemently denied sleeping in jeans, probably Chennai’s weather not being very conducive.
The Denim Survey was conducted online with a sample size of 1200 respondents with people in the age group of 18-32 years and above to ensure a wholesome conclusion.