HYDERABAD: How about a slice of chilled and sweet mango in the hot summer? Now everyone can have a slice of chilled and sweet mango. Thanks to the innovative ideas of Creambell Ice Creams, the real mango pulp is now available for you to slurp. `Sacch Mucch Aam’, a frozen pulp of real mango has been launched by the Creambell ice cream manufacturers in the State.
It is priced at Rs 15.
Launching the product in the city today, Creambell chief operating officer Nitin Arora said that unlike other ice creams which are dairy-based flavoured products, the Sacch Mucch Aam is real mango pulp which is frozen for consuming during any season. ``It is a unique product in our wide range of ice creams for our customers,’’ he said.
The Creambell Ice Cream is a new entrant in the Indian market with a variety of its products. A wide range of products like Mickey St i ck (Mickey shap e d chocolat e i c e cream), Triples (three flavoured ice candy), Ball Top Cone (premium choco vanilla ice cream coated with rich chocolate) and many other varieties are being launched for this season.
The company has already launched premium ice cream flavours at Rs 99 per pack.
“We have an exclusive parlour at Tarnaka and expanding with six more parlours in the city in a month.
We are also setting up a toll free number to offer home delivery for customers apart from expanding our tricycle shops and retail sector,’’ said Nitin Arora.
The company is targeting to double its market share from the current 10 per cent in the city during the current fiscal year.