Launched recent ly, Amazon’s shopping service — a meeting point for online and offline retailers in India — is already getting quite popular with Indian shoppers.
According to Alexa, a California-based web information and analytics site, users viewed nine pages on each visit and are spending around seven minutes on the site each time.
This aggregator website ‘enables customers to find and discover products from online and offline retailers in India and from Amazon.com.’
What you get
Claiming to offer 12 million products from both local and international retailers across 14,000 Indian and global brands like Nikon, Canon, Jura, Asmi, FabIndia, Chanel and Tag Heuer, the site uses the same recommendation engine technology as its parent company to provide customers detailed product information, including reviews, price and shipping speed across multiple sources.
So once you decide to make a purchase, junglee.
com directs you to the website of the seller (can be both offline and online retailers).
This is said to be a calculated move on Amazon’s part as it allows the Seattle-based company to understand the market and learn more about consumer behaviour, while they wait for FDI (Foreign Direct Investments) regulations in multibrand retail to open up.
Joining forces
Acquired by Amazon in 1998, junglee.com has now entered into partnership with several Indian online and offline retailers like HomeShop18, Hidesign, the Bombay Store and others.
It has also joined hands with online players like Snapdeal, Univercell, Saholic, a Spice Group firm and Fommy.co.in