Seems our Tollywood directors too have found their calling in TV commercials.
Trivikram Srinivas hits the headlines recently for his forthcoming Santoor ad with Mahesh Babu.
It was an encore for him as he had earlier directed the star in the Jos Alukkas ad.
And now, the latest to join the bandwagon is Gamyam Krish.
The award-winning film-maker just directed a commercial for South India Shopping Mall, which has Samantha as its brand ambassador.
Priyanka Dutt of 3 Angels Studio is the producer, while Vedam and Dhada cinematographer VS Ganansekhar handled the photography.
Sources claim the advertisement came out stylishly, with Samantha bringing in the required glamour quotient.
It will be aired soon on all television channels