Crudearea, launched earlier this month, celebrates graphic art and merchandise.
“As fans of graphic art ourselves, we felt it was time to create a site that could bring together a highly curated set of art prints and merchandise,” offers co-founder Bindu Nair Maitra, ex-editor of a design magazine, Kyoorius.
And why the name, Crudearea? “Because it pokes fun at the idea of refinement and taking yourself too seriously,” jokes her friend and co-founder, Shweta Bhandari.
What you get
With 20 artists on board, the Mumbai-based startup offers anything from abstract, digital and line drawing to illustration, sketch and retro and caters to the urban, working professionals in the age group of 25-40.
“We source from graphic artists and illustrators from India and abroad,” says Bhandari, who worked with digital agency Webchutney.
That said, the duo point out their favourites – The Humble Beast by Abhijit Kalan and Last Night a DJ Saved My Life by Marco Puccini.
All works come in small, medium, large and extralarge sizes (with the option of being framed) and are printed on archival, acidfree paper or canvas.
More to come
Maitra, the curator, promises much more at Crudearea, “We plan to introduce new artists every week. And limited edition art prints with a select bunch of artists, who we are in the process of signing up. On the business side, we plan to add a range of new product categories like lifestyle products and accessories.”
The two founders are assisted by Vivek Sony, who handles technology and Seema Dhamankar, a UI developer. Rs 1,750 onwards.Details: crudearea.com