Jewellery brand Tanishq announced the launch of the second chapter of it’s initiative ‘My Expression’ which gives people a chance to design for the their Mia collection. Participants need simply to upload designs or inspirations which define their work wear style in any form. The top 10 finalists will stand a chance to win `1,00,000 each besides seeing their ideas being incorporated in the next collection of Mia.
One may register by visiting mia.tanishq.co.in/myexpression. After logging in, users can either design their jewellery with a Do-It-Yourself (DIY) tool or enter text or upload a picture or a youtube link of them explaining their concept in detail. Points will be awarded on creativity, originality and novelty of the idea along with how well it will fit brand Mia and the ease of manufacturing. The deadline to submit idea is on November 10, 2013.
Post submission of the entries, the top 100 ideas will be collected, out of which the 20 ideas will be shortlisted through an online public voting system.
These 20 ideas will make it to the Jury Selection round where an one-on-one interview session will take place. The 10 best ideas selected through this round will win the final cash prize.