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Pashmina in Deccan Style

City-based fashion designer Gaurang Shah will be showcasing Pashmina shawls by Andraab at his flagship store on Road No 1, Jubilee Hills on December 4 and 5

Published: 04th December 2014 06:06 AM  |   Last Updated: 04th December 2014 06:06 AM   |  A+A-

HYDERABAD: Winter is here and no winter wardrobe is complete without the stylish scarf, stole or a shawl. To add a dose of chic to your winter fashion Gaurang brings Andraab winter accessories to the city.

Andraab, a globally known name in Pashminas, has created a niche for itself in the world of fashion, style and aesthetics. With its product line of stylish hand woven and hand embroidered stoles and shawls, Andraab has given a new dimension to Pashmina, the fabric of the yesteryear that was once described as the fabric of the royals. Andraab has reinvented Pashmina in its modern avatar with the neo-artistic sensibilities of design, color palette and presentation.

Pashminas.jpgAndraab’s production process may even be called ancient as it involves the same techniques of hand weaving pashmina fabric as that was used over 600 years ago. Right from cherry-picking the best quality Pashmina fibres from Ladakh, to the picking of the yarn, the spinning of the same and to the subsequent weaving on handlooms the whole process is done by hand.  One of the founders of Andraab Mubashir will be in Hyderabad to interact with the accessories enthusiasts.

“Hyderabad will love it,” says city-based fashion designer and weaves revivalist, Gaurang Shah. Andraab design quotient and the subtle variances of colour palette create a line of rich Pashmina shawls and stoles are un paralleled. The rendering of fine hand embroideries on these pieces of luxury fabric creates a finish that is fit for royal and cosmopolitan collectors are known for its class.

“What makes our products distinct is the fine Sozni embroidery and shoe stitch embroidery that Kashmiri shawls are famous for,” says Mubashir, who founded  Andraab along with his twin brother brother Muzakir and elder brother Muzaffer.

“We have recreated several vintage designs such as the Palampur style of painting in embroidery, motifs from British architect William Morris’ works and the curling vines from the Deccan style in our range which is loved by customers worldwide.



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