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The Valentine Dilemma

While youngsters find the task of looking for gifts on the occasion of love rather exhausting, surveys reveal that men seem to be worse off than women

Published: 13th February 2014 08:14 AM  |   Last Updated: 13th February 2014 08:14 AM   |  A+A-

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Think Valentine’s Day and one immediately thinks of gifts, and if you’re in a relationship, you’re probably wondering what kind of a gift would best suit the occasion (and if your budget would allow it). From the usual floral bouquets to her/his favourite chocolate/meal, the realm of gifting is large with many possibilities and could take as long as weeks for preparation.

Recent surveys though suggest that it is mostly women who are inclined towards such elaborate presentations of love on Valentine’s Day, as opposed to men, who only manage a hasty choice at the last moment.

In fact Google revealed its top search trends which pegged ‘Gifts for boyfriends’ and ‘Gifts for husbands’ among the top most searched queries, the graph inching upwards from the past 10 days.

In stark contrast to this, ‘Gifts for girlfriends’ or ‘Gifts  for wives’ were barely searched.

While this could also be interpreted as women being relatively clueless about what to shop in comparison to men, men tell us why they barely search for gifting options at all, and it has nothing to do with having the perfect gift being tucked away in the corner of the cupboard.

“I don’t understand all the fuss about Valentine’s Day though my girlfriend is very keen on it. While I am a romantic  person, I don’t believe that love can be bought, so I feel that it’s unnecessary to buy gifts on Valentine’s day,” shares a post-graduate student in ophthalmology. However, the 25-year-old feels pressurised into purchasing gifts for the occasion to make up for the gifts he’s likely to be receiving. “Unfortunately, my girlfriend does not share my views about giving gifts on V-Day.  Through a few close friends, information has reached me that she has been planning to buy me something very expensive for the occasion and has been planning for it from weeks. So now I am forced to buy something for her,” moans the boyfriend who has been in a relationship for over three years now.

The art of buying the perfect gift has always been a dilemma for most people and when it comes to making a decision, most of us are left perplexed. A recent giftology poll conducted by Titan Watches shows that for 45 per cent of Indians between the age group of 18-34, buying a gift for their partner is challenging. The survey suggests that men find it more difficult to buy a gift for their partner and 59 per cent of them find the experience exhausting.

“Girls don’t have many choices because there are limited things which you can gift a man. So, it is easier for them to gift their partners. However, men can never be sure about what a girl wants since there are so many choices and girls have so many tastes and opinions. This is why guys struggle to find the perfect gift for their girlfriends/wives and often leave it up to the last minute,” opines Deepak Bhambhwani, director of Traffika Asia, a digital marketing company.

According to Titan’s survey, 59 per cent of the Hyderabadis believe that their partners buy them the best gift.

Newly married Ruchi Jain though is a part of the female demographic that doesn’t believe in the whole V-Day hoopla.

“It is not always the case that girls spend more time buying gifts for their husbands/boyfriends. Quite often, it is men who are more romantic. For instance, my husband has already gifted me a phone for V-Day and now out of guilt, I may have to buy something for him. So it’s actually the other way around,” shares the secretarial and legal officer. “Guys should understand that the perfect gift does not always have to be a nice dress or jewellery. At the end of the day, all a girl wants is to be made to feel special. Sometimes, a romantic dinner can be the best gift a man can give,” she adds.

Another newly married 29-year-old, Dushyant Agarwal, is planning to do something along those lines this Friday. “I think Valentine’s Day is more of a commercial concept. This is probably one of those days on which stores like Archies and Hallmark do really well. However, when two people like each other, they do not need a special occasion to express love; V-Day is an occasion for those who cannot express their feelings on a regular basis. Personally, I am not the kind that gives gifts, but since I am married, I have to take her feelings into consideration as well, so I will take her out for dinner,” shares the chartered accountant.

As Friday draws closer, young couples are running havoc in search of a gift for their partners, and while recent surveys suggest that men have a harder time, maybe the perfect gift need not be a conventional gift afterall.

 

 

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