As a part of the Earth Hour initiative by the World Wildlife Fund (WWF), the Earth Hour City Challenge awards one city for its green initiatives and innovative measures to tackle carbon emissions, and Hyderabad has emerged as one of the contenders.
One of three cities in India to be selected, Hyderabad’s measures like the introduction of more than 1500 CNG-fuelled vehicles for public transport, conversion of Municipal Solid Waste to electricity and the automation of street lighting within corporation limits has earned it a spot in the top 33. Cities were picked after being assessed by an international jury of experts based on impact as well as vision towards achieving low carbon development. Last year, New Delhi was the first Indian city to make it to the list, though it didn’t win the challenge.
Competing along with Coimbatore and Cochin this year, the city was selected from a total of 163 cities across 14 countries. To win, Hyderabad needs to garner enough votes in a public campaign as the city most deserving of the We Love Cities Award, to be presented in Vancouver. The campaign, that began January 17, will run for two months and will be promoted via a common voting platform and social media.
Earth Hour has been observed for about eight years now. The concept, switch off lights for an hour across the world, was initiated to help in reducing the emission of CO2 gases into the environment and create awareness among the public for controlling global warming.
To win, the city is invited to log on to www.welovecities.org and vote for Hyderabad as well as share its best features with the world through photos, videos and Instagram.