The two-day exposition, which began on Friday, features many designers who changed professional lanes to pursue their artistic passion. Being held at the Radisson Blu hotel, Road no 6, Banjara Hills, the Fashion Unlimited Expo also has designers and artisans from across the country.
Be sure to find a collection of sarees, half sarees, kidswear, lifestyle accessories and many more, with the focus being on weddings and lifestyle accessories. The expo is open from 10 am to 10 pm.
We made our way through the throngs on day one, and here’s a few that you can look forward to.
The Trousseau from Hyderabad has a distinct collection of Anarkali suits and bridal wear. Designer Ramanpreet may be only three months old, yet her designs are definitely quite interesting.
Says the 28-year-old, “I am from a corporate background, but fashion is a passion. Which is why I landed here. In my collection, I play a lot with georgette, chiffon, velvet and nets with heavy embroidery, sequence, etc as these are in vogue.”
Working from home currently and on word-of-mouth, Ramanpreet also plans on starting her own manufacturing unit to lend an even more unique edge to her clothes, which are currently priced between `4,000 and `40,000.
Mythology on fabric
An educationist-turned-designer, Sangeetha’s main focus is handlooms and Kalamkari. Making the shift two years ago, Sangeetha explains that her USP is recreating traditional designs onto traditional fabrics.
“I play a lot with handloom materials like jute, Pochampalli, etc, and in combination with Kalamkari designs; these have a huge market,” shares the 37-year-old business women, who adds, “I even go to Sri Kalahasti where my artist is and sit with with him to make my own designs. These are geometrical, floral and figurative paintings with organic colours.”
Her figurative paintings on Kalamkari havong selling like hot cakes, something that she feels is because of the familiarity of the subjects -- mythological characters like Rama and Krishna. “My love for handlooms has never restricted me, and I keep in mind the present trends that I mix and match with handlooms like georgette and chiffon. This becomes a new kind of collection in the market,” she explains.
Sangeetha has priced her brand The Looms between `2,000 and `12,000.
From the cold North
Kashmir, once the paradise of India, is also famous for its unique embroidery and accessories. Kashmiri sarees, pashmina shawls and jewellery have always been very popular. Nazir Ahmed brings these specials to Hyderabad through NS Arts and Crafts.
“I have learnt to bring uniqueness to my work by trying different designs and patterns. Starting my career as a businessman and then stepping into designing has given me a better insight that helped me implement and improve my style,” says the 34-year-old Kashmiri.
While the traditional sarees are in handloom silk and are decorated sparingly with floral pattern, Nasir’s designs also use warli, chinar designs and more. “In the recent years, I have been apart of many exhibitions and people have liked the warli and chinar designs and they were the most number of sarees and kurtis sold.”
Be prepared to spend anything between Rs 2,000 and Rs 10,000 if you’re shooping at his stall.
The traditional mix
A house wife-turned-jewellery designer, Rekha has been crafting for the past five years. Spending her time more productively, she started a career with simple neck pieces and earrings, sourcing her raw materials from Jaipur, Rajasthan and Mumbai.
“Personally, I like jewellery, and it is this passion that has made me step into jewellery designing. My works revolve around Kundan with precious stones like ruby, emerald, CZs and so on with traditional shapes like the mango, oval and triangle.”
An alumnus from Osmania University, says adds, “I specialise more in temple designs and jhumkas as they have been trending in the market, and jhumkas are one form of jewellery which always remain in fashion.” The best part of her collection is that she maintains a perfect fusion of past and present, making her collection more customer friendly. Lar Gos, her brand, sells at anything between `1,000 and `10,000.
Aasha’s boutique is another example of where passion has created a career out of designing. The 30 year-old designer started her’s right at home. With plenty of options available for adults, Asha Kommareddy has instead chosen to specialise in children’s wear.
“In my collection, I play a lot with cotton as it has a smooth and soft texture which gives scope to many patterns,” she says. Her designs include floral works with little embroidery and small sequins, lending an understated adorability to her outfits. She also mostly uses bright colours in cotton, while for a more fancy outfit, zari work can be seen as well. Besides children’s wear, mommies can also pick up sarees from her collection. Using patches to add to the design, the sarees aren’t the very bright, in-your-face designs.
Asha’s collection ranges from Rs 1,000 to Rs 7,000.