Movie Promotions Go Hi-tech

Published: 03rd November 2014 06:07 AM  |   Last Updated: 03rd November 2014 06:07 AM   |  A+A-

HYDERABAD: The next time you crib about the lack of information of an upcoming Telugu film, make it a point to check out the newly launched blippAR. The leading visual browsing app scans the markers in the poster of the card you have and then gives it life. It entered the Telugu Film industry with the upcoming movies Dev, Parampara, Malli Radhoy Life, Tokachukka and Mana Kuralle.

Talking about blippAR, entertainment director, Saurabh Sinha said, “The blippAR app aims not just to make publicity easier but to revolutionise the future. Next thing we know, we won’t be needing a device in our hand to make a call, just a command is enough. We want to make every piece of information accessible. For example: you go to the supermarket and find an exotic fruit you can’t identify. And Google can only tell you so much based on keywords. What blippAR will do is scan the fruit on the app and it will give you the name and the recipes you can use it in.”

The app was launched with senior actor Naresh scanning the code of his upcoming movie Parampara’s poster wherein the trailer popped up on. “We are also looking forward to enter the Tamil, Marathi, Kannada and  Bengali film industries as well.” shared Sinha.  

BlippAR is a visual browser, that harnesses augmented images to bring the physical world to life through smart phones and tablets.

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