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Your Mawi Moment

Published: 12th November 2014 06:01 AM  |   Last Updated: 12th November 2014 06:01 AM   |  A+A-

Mawi

HYDERABAD: If you’ve always wanted to own one of those signature spike rings and bead bracelets created by the luxury international accessories brand, Mawi,now is your chance. After showing at Lakme Fashion Week this year, the UK-based brand is launching a special capsule collection of 40 statement pieces on the fashion e-store, koovs.com, on November 10. And the great draw is that the collection is going to be available at very affordable prices exclusively for the Indian audience - with the use of glass and plastic instead of silver and semi-precious stones.  “This collaboration has been such a rewarding experience, enabling me to expand my vision on a fashion platform, that targets a younger audience. Koovs’ reputation and their chosen market, allowed me to create collections that don’t compromise my underlying design aesthetic,” shares Manipur-born creative director, Mawi Keivom.

About the collection, the designer who draws inspiration from Indian and Egyptian tribes, says, “Every piece has been inspired by our archive pieces, resulting in a collection that is affordable, wearable and timeless.” Hence, you’ll find those glitter clutches embellished with acrylic and perspex spikes, pyramid-shaped drop earrings, and crystal bracelets with skull motifs, which are all synonymous with the brand’s aesthetics. Don’t miss the quirky crop tees in cotton and viscose blends with elaborate necklace designs printed on the neck, and embellished tote bags featuring the famous spike designs.

The colour story includes gunmetal, neon pink, green, amber and more. Keivom, who also retails her pieces from Le Mill, Mumbai, wants to venture into fine jewellery someday. Priced from Rs.595 to Rs.2,595. Details: koovs.com

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